Sunday, June 16, 2013


SYRUP is a tonally uneven, unfunny but provocative satirical romance starring Amber Heard (THE RUM DIARIES) and Shiloh Fernandez (EVIL DEAD) as two media obsessed  advertising execs who fall for each other despite their inability to lead authentic lives.  Fernandez plays Scat - a slacker who has one good idea - to great an energy drink called Fukk. It doesn't care what it tastes like. The taste is not the point. And of course it's a runaway success. In the midst of all this he falls for the marketing exec Six, oh yes, complete with ludicrous back story of how she came up with that name. Because Amber Heard, dressing way above her age and clearly angling for the remake of BASIC INSTINCT, is so wrapped up in creating the perfect image of herself, she doesn't actually know how to express her own name and back story.  Corporate shenanigans ensue.  In the cut-throat capitalist world every great marketing scheme runs the risk of a social media backfire and when both characters hit the buffers real feelings start to be revealed, insofar as they can be.

As rom-coms go the movie has few laughs and the characters aren't that engaging. The irritatingly smug straight to camera exposition is, well, irritating, in the same manner as Don Cheadle in the TV show House of Cards. But somewhere amidst the rather soupy and predictable romance there's a telling satire on marketing and mass hype which piqued my interest. It may not have satisfied it, but elevated this film from being utterly unmemorable.

SYRUP has a running time of 90 minutes and is rated R.  The movie is available on streaming services.

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